BUYER MYTHS

MYTH #1: You need a buyer’s agent to find a good deal.

In today’s digital-first market, buyers have access to the same listings agents do — and then some. From Realtor.ca to ComFree listings, homes are searchable, sortable, and fully visible online. The best deals are out there for you to find — and you don’t need a buyer’s agent to access them.

By skipping agent representation, you avoid triggering commission payouts, giving you potential negotiation leverage. On ComFree, many homes are listed commission-free, meaning buyers can directly negotiate better terms — and possibly save thousands.

Sometimes, less representation equals more flexibility.

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MYTH #2: You’ll miss out on homes if you’re not working with a realtor.

This myth might have been true 20 years ago — but today, most sellers (including traditional agents) market homes publicly. Platforms like ComFree and Realtor.ca give buyers full access to MLS listings and private seller properties alike.

In fact, buyers who rely solely on realtors may miss commission-free homes altogether. Going direct expands your options — not limits them.

Don’t wait to be “brought” a listing. Find it yourself — and make your own move.

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MYTH #3: Negotiating directly with the seller is risky.

Some buyers worry that talking directly with the seller will be awkward or risky — but in reality, it’s often smoother. Sellers are motivated to make the deal work, and without agents acting as middlemen, you can ask honest questions, get faster answers, and create real win-win agreements.

ComFree supports both sides with legal resources, templates, and optional advisor support. You’re not navigating blind — you’re just navigating smart.

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MYTH #4: You’ll lose out on protection without an agent.

This is a fear rooted in the past. ComFree provides access to real estate legal experts, professional documentation, and vetted resources to protect buyers throughout the transaction.

You’re not giving up protection — you’re gaining choice. And with every detail documented and transparent, you stay empowered from offer to closing.

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MYTH #5: Going commission-free only benefits the seller.

It’s true that sellers save — but buyers benefit just as much. Homes listed on ComFree don’t carry the baked-in cost of a buyer’s agent commission. That savings can often be passed along in the price — or open room for better terms.

When there’s no extra agent fee to cover, both sides win.

Buying smart in today’s market means questioning old assumptions. And commission-free is a win for the modern buyer.