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The 5% Problem: Why Builders Are Paying Too Much to Sell Their Own Homes

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ComFree

November 12, 2025

The Hidden Cost of “Business as Usual”

If you’re a home builder producing between 5 and 100 homes a year, you already know how competitive the market has become.

You’re juggling construction costs, sales targets, showhomes, and marketing budgets — yet at the end of each sale, you still write a cheque for a 5% commission.

Let’s be honest — that hurts.

A $500,000 home means $25,000 gone. Sell ten homes? That’s a quarter of a million dollars walking out the door.

And here’s the part that stings even more:
Your internal team already did most of the work. They marketed the community, hosted the showhome tours, and nurtured the buyer.

So why keep paying someone else for what your own team has already built?

The Truth About Builder Sales

Builders often believe that “this is just how it’s done.”
But the industry has changed — and so has the buyer journey.

Today’s buyers don’t wait for an agent to find them a new home.
They search online — usually on REALTOR.ca, which gets over 40 million visits per month.

The data is clear:
If your homes aren’t listed there, you’re invisible to most serious buyers.

Why ComFree Makes Sense

ComFree’s Builder Program was designed to fix exactly this problem.

For $497 flat, you can:

  • List your inventory on REALTOR.ca
  • Reach 40 million monthly buyers
  • Keep control of your leads and brand
  • Avoid paying any commissions

We don’t take a cut of your sale.
We don’t compete with your team.
We simply make sure buyers can actually find your homes.

The Math That Matters

Model Home Price Commission Annual (10 Homes) Your Savings
Traditional Realtor Model $500,000 5% = $25,000 $250,000 lost
ComFree Builder Model $500,000 Flat $497 $4,970 total $245,030 saved

That’s enough to fund new model-home photography, community signage, or even another build start — every single year.

Time to Rebuild the Way You Sell

The traditional commission model was built for a different era — when builders needed agents for reach and credibility.

Now you can have both reach and control, without giving up profit.

It’s time to stop treating 5% commissions as a “necessary evil.”
You’ve already built the homes — now it’s time to keep the returns.

Sell Smarter.
Buy Better.

With ComFree, it’s easy! Finally, a platform that connects buyers and sellers. Offering support and service every step of the way, we save you money and give you back control.

These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract.

I acknowledge I can only access these forms as a ComFree customer under contract.

These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract and in partnership with Zubic Law.

I acknowledge I can only access these forms as a ComFree customer under contract.

These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract and in partnership with Zubic Law.

I acknowledge I can only access these forms as a ComFree customer under contract.

How It Works

1. Purchase Your Package

2. We Ship Your ‘For Sale’ Sign

3. Book Your VR Tour

4. Complete Listing Input Forms

5. We Make Your Listing Live

6. Get Support 7 Days a Week

7. iSOLD!