MYTH #1: You have to use a real estate agent to get on MLS.
For decades, real estate agents have guarded MLS® access like a secret club. But that’s old-school thinking. With ComFree, homeowners can now list their property on MLS® just like any traditional agent — no special handshake required. This means your home gets the same exposure to buyers, agents, and online traffic without paying inflated commission fees.
What used to be gatekept is now democratized. Your listing appears on Realtor.ca and dozens of other syndicated platforms, with professional photos, compelling descriptions, and the digital presence buyers expect.
In short? You can go commission-free and still be seen.
MYTH #2: Selling without an agent means you’ll get a lower price.
The assumption that agents automatically get you a better price is outdated — and inaccurate. ComFree sellers regularly sell at full market value because today’s buyers do their research. Your listing, priced right and professionally marketed, attracts the same interest — and removes the built-in expectation of covering an agent’s 5% fee.
Buyers are often more motivated when they know they’re working directly with the seller. And with ComFree’s tools, you don’t sacrifice visibility or credibility. You just gain control — and thousands in savings.
MYTH #3: Selling a home is too complicated for a homeowner to handle.
Not anymore. ComFree gives you the tools, technology, and human support to simplify every step. Need help with pricing? We’ve got data. Want professional photos? Book them online. Legal help? It’s built-in.
Most sellers think they’ll be overwhelmed — but quickly realize they’re actually more empowered. You don’t have to navigate blind. You just need a system that works.
With ComFree, the transaction becomes transparent, predictable, and on your terms.
MYTH #4: Buyers only trust homes listed by agents.
Buyers don’t care who listed the home — they care about price, location, and condition. In fact, many buyers now actively look for commission-free listings, because they know that lower seller costs can mean more negotiation flexibility for them.
ComFree listings look sharp, feel professional, and show up in the same places. You don’t lose trust — you gain direct connection.
What matters isn’t who’s listing it — it’s what they’re listing.
MYTH #5: You won’t save that much money by going commission-free.
This is the biggest myth of them all. The average Canadian home sale involves 5% in commission — on a $700,000 home, that’s $35,000. With ComFree, you pay a low flat fee for the services you choose. That’s tens of thousands back in your pocket.
We believe you should profit from your home’s value — not hand it over to middlemen. The savings are real. The control is yours. And the model is built for modern sellers.
Skip the old math. Go ComFree and keep what’s yours!
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.
* Only when the buyer comes direct, otherwise the seller may choose to negotiate a commission with the buyer’s agent.
