Builder Success Story: How Prairie View Homes Sold 5 Specs in 45 Days

A Familiar Problem

Jason, owner of Prairie View Homes in Edmonton, was frustrated. His showhome traffic was steady, but sales were lagging.
He had five spec homes sitting for months — good product, great location, but slow movement.

Each home represented tied-up capital, increased carrying costs, and growing pressure on cash flow.

The Turning Point

Instead of paying another $25 000 commission per home, Jason tried ComFree’s flat-fee MLS listing.
He listed all five specs for $497 each.

Within 24 hours, his homes appeared on REALTOR.ca, gaining exposure to 40 million monthly buyers and ComFree’s 1 million+ buyer email network.

What Happened Next

The results were immediate:

• Day 1: new inquiries through ComFree’s CRM
• Week 2: first showings booked directly through his team
• Week 6: every spec sold

Five homes. Forty-five days. Over $60 000 saved in commissions.

Jason didn’t lose control — he gained momentum.

In His Words

“It was simple. We kept our own sales process, but finally had the online exposure we’d been missing.
Leads came straight to my team — no agent in between.”
— Jason M., Prairie View Homes

What Builders Can Learn

• Visibility drives velocity — buyers can’t buy what they can’t see.
• You don’t need an agent to reach millions of buyers.
• Every $497 listing is an investment, not an expense.

The Bigger Picture

Jason’s story isn’t unique — it’s the start of a trend.
Across Canada, small-to-mid builders are cutting costs, improving reach, and keeping their margins intact.

ComFree isn’t replacing builders’ sales teams — it’s empowering them.