Control Without Commission: How ComFree Empowers Builders to Sell Their Way

The Builder’s Biggest Fear

If there’s one thing every builder values, it’s control.
Control over the product, the pricing, the design, the customer experience.
So it’s no surprise that many builders hesitate when someone says, “You should be on MLS.”

They imagine losing control — agents stepping in, mispricing homes, or changing the way they sell.
That fear makes sense… until you understand what ComFree actually does.

The Real Problem Isn’t MLS — It’s the Middleman

In the traditional model, a realtor lists your homes, manages the leads, and takes 5%.
They become the middleman between you and your buyer.

That’s exactly what ComFree eliminates.

When you list your inventory through ComFree:

• You remain the contact on the listing.

• The leads go directly to your sales team.

• You maintain control over pricing, incentives, and negotiations.

• You save thousands in commissions.

We don’t sell for you — we simply make sure buyers can find you.

You Keep the Wheel — We Add the Highway

Think of it this way: your internal team is the driver.
ComFree just opens the highway — 40 million active buyers on REALTOR.ca.

You still handle everything from lead follow-up to showhome tours.
We just make sure there’s consistent traffic flowing your way.

No Hidden Motives, No Commission Agenda

Unlike a traditional agent, ComFree has no financial interest in your sale price.
Our success is measured by your visibility and results — not by taking a cut of your profits.

That’s why thousands of builders and sellers trust us to expand their reach while keeping their process intact.

The Bottom Line

Control doesn’t mean isolation.
With ComFree, you get the exposure of MLS and the buyer access of a national network — without losing ownership of your brand or your sale.

You stay in control.
We just give your sales team the visibility they’ve been missing.