Do You Really Need a Real Estate Agent? Spoiler: Nope!

Remember when selling your home meant sacrificing a hefty chunk of your hard-earned equity to agent commissions? Those days are over—at least for savvy sellers.

While many homeowners still line agents’ pockets, smart sellers are taking control of their home sale and saving tens of thousands of dollars with ComFree. But why do people continue to use agents, giving up their home’s equity for someone else’s paycheck?

Why Agents Don’t Want You Selling Privately

Every homeowner who chooses to sell their home privately represents tens of thousands of dollars an agent doesn’t earn.

A quick Google search on FSBO (For Sale By Owner) will show “scary” statistics from sites that benefit when you use an agent, like the National Association of Realtors, RE/MAX, and various brokerages. One common stat says:

“The typical FSBO home sold for $380,000 compared to $435,000 for agent-assisted home sales.” – National Association of REALTORS®, 2024

But here’s the thing—these stats don’t tell the full story. Data is often cherrypicked. Homeowners in rural areas or with lower-priced homes are more likely to sell privately, which can skew averages and make it seem like FSBO sellers get less—when in reality, they often keep more of their equity.

The Truth About Selling Privately

• Most agents don’t close sales: Over 71% of real estate agents didn’t close a single sale in 2024 (Inman, 2025). The market is oversaturated, and agents are highly motivated to earn your money. Don’t fall for empty promises!
• Interest rate cuts = more opportunities: Even if some Canadian markets favor buyers right now, Bank of Canada rate cuts improve affordability, meaning more buyers and better offers for sellers.
• You can do it yourself: There’s nothing a real estate agent can do that you can’t. Need a for sale sign? We’ll provide it. Hosting an open house? We’ll give you all the info to do it confidently. Navigating offers? We connect you with our legal partners to ensure you understand every detail.

Take Control and Save

Selling your home doesn’t have to mean giving up thousands of dollars in commission. With ComFree, you keep control, keep more equity, and still get the guidance and tools you need to sell with confidence.