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January 14, 2026
The days of relying solely on showhomes and foot traffic are over.
Today’s buyers research online, compare options, and expect instant access to listings — before they ever walk through a front door.
And yet, many builders still market like it’s 2010: glossy brochures, local ads, and an expensive 5 % commission structure that drains profit.
The future belongs to builders who can combine digital visibility with direct control — a hybrid model that gives them both reach and flexibility.
That’s exactly what ComFree enables.
Hybrid selling means using modern digital reach (MLS + CRM + email marketing) without surrendering control of your process or pricing.
It’s the best of both worlds:
Builders who embrace hybrid marketing are closing inventory faster and spending less per sale than ever before.
Digital Discovery – 90 % + of Canadian buyers start online. Visibility is non-negotiable.
Control over Cost – Builders are done donating 5 % per sale. Flat-fee models are replacing percentage commissions.
Data over Guesswork – CRMs and analytics reveal what’s working; agents can’t provide that transparency.
A builder lists through ComFree for $497.
The home goes live on REALTOR.ca, gets shared with 1 million+ buyers via ComFree alerts, and leads flow directly to the builder’s sales team.
No commissions. No interference. No missed opportunities.
Result: faster sales, stronger brand control, healthier margins.
Forward-thinking builders are already shifting their budgets.
Instead of paying $25 000 commissions, they invest in digital photography, virtual tours, CRM automations, and ComFree visibility.
They’re not cutting corners — they’re cutting waste.
With ComFree, it’s easy! Finally, a platform that connects buyers and sellers. Offering support and service every step of the way, we save you money and give you back control.
These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract.
I acknowledge I can only access these forms as a ComFree customer under contract.
These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract and in partnership with Zubic Law.
I acknowledge I can only access these forms as a ComFree customer under contract.
These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract and in partnership with Zubic Law.
I acknowledge I can only access these forms as a ComFree customer under contract.
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