Visibility = Velocity: Why MLS Is the Secret Weapon Builders Aren’t Using

The Silent Sales Killer

Most builders assume the only buyers who visit their showhomes are the ones who saw the signage, a Facebook ad, or maybe a referral.

But in reality, the majority of buyers start somewhere else entirely — online.

Specifically, on REALTOR.ca — Canada’s most visited real-estate marketplace, with over 40 million monthly visits.

If your inventory isn’t there, you’re invisible to the largest pool of active homebuyers in the country.
And invisibility costs money.

Builders Have Buyers… They Just Can’t See You

Let’s put it plainly:
Buyers aren’t driving around neighborhoods on weekends anymore.
They’re sitting on their phones on the couch.

They search by location, price range, and square footage — and if your homes don’t appear in that search, your competitors win those clicks, those visits, and ultimately those sales.

Every day you’re not on MLS, you’re losing time, leads, and velocity.

Why Builders Hesitate

We hear it all the time:

“MLS is for resale homes.”
“We already have our own marketing.”
“We don’t want agents interfering.”

These are myths that keep builders from faster sales.

The truth?
ComFree is not a realtor. We don’t take commission or interfere with your process.

We simply make your homes discoverable to buyers who are already searching.

The ComFree Visibility Advantage

When you list with ComFree, you gain access to unmatched reach — without losing control.

• Your homes appear on REALTOR.ca — the #1 site for Canadian homebuyers
• Each listing is shared with 1 million+ buyer email alerts
• Leads go directly to your sales team, not through an agent
• You maintain your brand, your pricing, and your process

It’s not just visibility — it’s velocity.
The faster buyers see your product, the faster your homes sell.

What Visibility Looks Like in Practice

Take Prairie View Homes, for example.

They listed five spec homes with ComFree at $497 each.
All five sold within 45 days.
They saved over $60,000 in commissions and cleared out old inventory before their next release.

That’s what visibility can do.

Don’t Stay Invisible — Take Control of Your Sales Velocity

If your homes aren’t visible on REALTOR.ca, they’re invisible to most serious buyers.

Download The Builder’s No-Commission Playbook
Book a Free Visibility Audit to see how many buyers are already looking for your homes.