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How to Sell Your House Without a Realtor in Canada (2026 Guide)

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ComFree

February 27, 2026

If you’re researching how to sell your house without a realtor in Canada, you’re part of a growing movement. In 2026, Canadian homeowners are increasingly moving away from the traditional 4–6% commission model, which often feels disconnected from the actual effort required to sell a home in a digital-first market.

On a $700,000 home, a traditional commission can cost you between $28,000 and $42,000.

The real question isn’t if you can sell privately, but how to do it with the same professional exposure and legal protection as a traditional listing. This guide breaks down the process for the modern Canadian real estate landscape.

Is Selling a House Privately Legal in Canada?

Yes. In every Canadian province, you have the legal right to sell your own property. Generally, you have three paths:

  1. Full-Service Realtor: High commission (4–6%), full delegation.

  2. For Sale By Owner (FSBO): Zero commission, but zero MLS® exposure, which often leads to lower sale prices.

  3. Flat-Fee MLS® Brokerage (The Comfree Way): You pay a transparent, upfront fee to get your home on the MLS® and Realtor.ca while retaining control and saving thousands.

Pro Tip: 95% of Canadian buyers start their search on Realtor.ca. If you aren’t on the MLS®, you are missing the vast majority of the market.

Why Canadians Are Ditching the Traditional Commission Model

The real estate industry has changed, but commissions haven’t. Today’s market is defined by:

  • Instant Information: Buyers find homes through apps, not newspaper classifieds.

  • Digital Documentation: Offers and contracts are signed electronically in minutes.

  • Transparent Data: Sold prices and market trends are now publicly accessible.

Step-by-Step: How to Sell Without a Realtor in 2026

1. Price Strategically (Data over Emotion)

Price and exposure are the two levers that sell a home. To avoid the “FSBO trap” of overpricing, use a Competitive Market Analysis (CMA). Look at:

  • Recent sold prices (not just “asking” prices).

  • Current absorption rates in your specific neighborhood.

  • The “Days on Market” (DOM) average for your home type.

2. Secure MLS® & Realtor.ca Exposure

You don’t need a 5% agent to get on the big sites. By using a flat-fee service, your listing syndicates to major portals, ensuring your home is seen by every active buyer and buyer’s agent in Canada.

3. Professional Presentation

In 2026, “good enough” photos won’t cut it. To compete with agent listings, you need:

  • HDR Photography & 3D Tours: Essential for remote buyers.

  • Clear Disclosures: Transparency builds buyer trust and prevents legal hurdles.

4. Manage Showings and Offers

Modern platforms now allow you to automate showing requests and receive offers digitally. You remain in the driver’s seat, deciding which terms work for you.

The Math: How Much Can You Save?

Let’s look at a typical Canadian home sale at $750,000:

Expense TypeTraditional Agent (5%)Comfree Flat-Fee Model
Listing Commission$18,750$0 (Flat fee only)
Buyer Agent Commission$18,750$18,750 (Optional)
Total Cost$37,500$19,747*
Total Savings$17,753
*Includes estimated flat-fee package price.  

Provincial Considerations for Private Sellers

Is a Private Sale Right for You?

While the savings are massive, selling without a traditional agent requires you to be comfortable with:

  • Communicating directly with buyers or their agents.

  • Setting up your home for “open house” readiness.

  • Following a structured process to ensure no legal steps are missed.

Ready to Keep Your Equity?

The market has evolved. It’s time the way you sell caught up.

Sell Smarter.
Buy Better.

With ComFree, it’s easy! Finally, a platform that connects buyers and sellers. Offering support and service every step of the way, we save you money and give you back control.

REALTOR®, REALTORS®, and the REALTOR® logo are certification marks that are owned by REALTOR® Canada Inc. and licensed exclusively to The Canadian Real Estate Association (CREA). These certification marks identify real estate professionals who are members of CREA and who must abide by CREA’s By‐Laws, Rules, and the REALTOR® Code. The MLS® trademark and the MLS® logo are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.

The information contained on this site is based in whole or in part on information that is provided by members of The Canadian Real Estate Association, who are responsible for its accuracy. CREA reproduces and distributes this information as a service for its members and assumes no responsibility for its accuracy.

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These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract.

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These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract and in partnership with Zubic Law.

I acknowledge I can only access these forms as a ComFree customer under contract.

These forms are provided to ComFree’s Unrepresented Sellers as a part of their Mere Posting ComFree Listing Contract and in partnership with Zubic Law.

I acknowledge I can only access these forms as a ComFree customer under contract.

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