If you’re researching how to sell your house without a realtor in Canada, you’re part of a growing movement. In 2026, Canadian homeowners are increasingly moving away from the traditional 4–6% commission model, which often feels disconnected from the actual effort required to sell a home in a digital-first market.
On a $700,000 home, a traditional commission can cost you between $28,000 and $42,000.
The real question isn’t if you can sell privately, but how to do it with the same professional exposure and legal protection as a traditional listing. This guide breaks down the process for the modern Canadian real estate landscape.
Is Selling a House Privately Legal in Canada?
Yes. In every Canadian province, you have the legal right to sell your own property. Generally, you have three paths:
Full-Service Realtor: High commission (4–6%), full delegation.
For Sale By Owner (FSBO): Zero commission, but zero MLS® exposure, which often leads to lower sale prices.
Flat-Fee MLS® Brokerage (The Comfree Way): You pay a transparent, upfront fee to get your home on the MLS® and Realtor.ca while retaining control and saving thousands.
Pro Tip: 95% of Canadian buyers start their search on Realtor.ca. If you aren’t on the MLS®, you are missing the vast majority of the market.
Why Canadians Are Ditching the Traditional Commission Model
The real estate industry has changed, but commissions haven’t. Today’s market is defined by:
Instant Information: Buyers find homes through apps, not newspaper classifieds.
Digital Documentation: Offers and contracts are signed electronically in minutes.
Transparent Data: Sold prices and market trends are now publicly accessible.
Step-by-Step: How to Sell Without a Realtor in 2026
1. Price Strategically (Data over Emotion)
Price and exposure are the two levers that sell a home. To avoid the “FSBO trap” of overpricing, use a Competitive Market Analysis (CMA). Look at:
Recent sold prices (not just “asking” prices).
Current absorption rates in your specific neighborhood.
The “Days on Market” (DOM) average for your home type.
2. Secure MLS® & Realtor.ca Exposure
You don’t need a 5% agent to get on the big sites. By using a flat-fee service, your listing syndicates to major portals, ensuring your home is seen by every active buyer and buyer’s agent in Canada.
3. Professional Presentation
In 2026, “good enough” photos won’t cut it. To compete with agent listings, you need:
HDR Photography & 3D Tours: Essential for remote buyers.
Clear Disclosures: Transparency builds buyer trust and prevents legal hurdles.
4. Manage Showings and Offers
Modern platforms now allow you to automate showing requests and receive offers digitally. You remain in the driver’s seat, deciding which terms work for you.
The Math: How Much Can You Save?
Let’s look at a typical Canadian home sale at $750,000:
| Expense Type | Traditional Agent (5%) | Comfree Flat-Fee Model |
| Listing Commission | $18,750 | $0 (Flat fee only) |
| Buyer Agent Commission | $18,750 | $18,750 (Optional) |
| Total Cost | $37,500 | $19,747* |
| Total Savings | — | $17,753 |
| *Includes estimated flat-fee package price. |
Provincial Considerations for Private Sellers
Ontario: Utilize standardized OREA forms and ensure your electronic signatures are FINTRAC compliant.
Alberta: Ensure your measurements adhere to the Residential Measurement Standard (RMS).
British Columbia: Ensure all Property Disclosure Statements (PDS) are filled out accurately to mitigate liability.
Is a Private Sale Right for You?
While the savings are massive, selling without a traditional agent requires you to be comfortable with:
Communicating directly with buyers or their agents.
Setting up your home for “open house” readiness.
Following a structured process to ensure no legal steps are missed.
Ready to Keep Your Equity?
The market has evolved. It’s time the way you sell caught up.
Check Your Potential Savings – Use our calculator to see how much you’ll keep.
Browse Our Flat-Fee Packages – Get on the MLS® today without the 5% commission.