The 5% Problem: Why Builders Are Paying Too Much to Sell Their Own Homes
The Hidden Cost of “Business as Usual” If you’re a home builder producing between 5 and 100 homes a year, you already know how competitive the market has become. You’re juggling construction costs, sales targets, showhomes, and marketing budgets — yet at the end of each sale, you still write a cheque for a 5% […]
The $30,000 Question
The $30,000 Question — Why Are Canadians Still Paying So Much in Commission? Every time I talk to homeowners, I ask:“Why are Canadians still paying $20K–$30K in commissions?”On an average $500K home, that’s what you lose to agents. But what could you do with $30K? Pay down your mortgage Boost retirement savings Fund your child’s […]
Edmonton’s Real Estate Market Springs into Action
Edmonton’s real estate market is showing vibrant signs of life as we head into the spring season. February witnessed a remarkable increase in residential unit sales, outpacing the previous month and year with notable growth. New property listings have also soared, suggesting a dynamic market eager for activity. Edmonton Real Estate Market Sales and Listings […]
The Evolution of Home Selling: From ComFree to ComFree

The Evolution of Home Selling: From ComFree to ComFree In the dynamic world of real estate, ComFree Realty stands as a testament to innovation and customer empowerment. Our story began in 2002 with the founding of ComFree, a pioneering concept designed to help homeowners sell their properties without the burden of traditional real estate commissions. […]